---
title: 2025 Annual Communications Plan Workshop
description: We help employers make their benefits understandable through open enrollment communications. This equips your employees to make better healthcare choices.
---

[![Westcomm_horizontal_logo-1](https://marketing.westcomm.com/hs-fs/hubfs/Westcomm_horizontal_logo-1.png?width=150&height=43&name=Westcomm_horizontal_logo-1.png "Westcomm_horizontal_logo-1")](https://westcomm.com/)

# You have great benefits. Make sure employees know it! 

Creating an annual communications plan ensures that employees not only understand their benefits but also recognize their value.

Research shows that a third of U.S. adults do not fully understand their health benefits, and 66% of employees desire more information about their benefits throughout the year ([Voya Financial](https://www.voya.com/news/2021/01/voya-survey-finds-one-third-american-workers-dont-understand-benefits-they-selected)). 

An effective communications plan can turn this around by enhancing employee engagement, demonstrating care, boosting morale and ultimately contributing to a healthier, more productive workforce.

**In our workshop, we'll walk through:**

- Why you should create an annual calendar
- How to build your communications plan by identifying your goals, messaging, audience and channels
- Ways to personalize and segment your communications

[Watch](https://youtu.be/ByElPP0A1Gg)

##### Free Resource

![Westcomm_Worksheet_Template](https://marketing.westcomm.com/hs-fs/hubfs/Westcomm_Worksheet_Template.jpg?width=2000&height=1288&name=Westcomm_Worksheet_Template.jpg "Westcomm_Worksheet_Template")

## Annual Communications Plan Templates

Take your communications to the next level   
with our easy to use templates! 

## The Case for Improved Benefit Communications

**Consider:** Organizations spend **millions of dollars** on providing benefits, but many employees don’t understand or realize the value of what they are being provided.

**The Bottom Line?** Employees are missing out on opportunities to save money, improve health and find more convenience; employers are seeing their investment in benefit programs go to waste.

**The Solution:** A communications partner who can help you make a real difference.

Our Clients Include:

![WC_Website_Images_PurdueHorizontal](https://marketing.westcomm.com/hubfs/WC_Website_Images_PurdueHorizontal.svg)

![WC_Website_Images_INSPD](https://marketing.westcomm.com/hubfs/WC_Website_Images_INSPD.svg)

![WC_Website_Images_Anthem](https://marketing.westcomm.com/hubfs/WC_Website_Images_Anthem.svg)

![WC_Website_Images_Oschner](https://marketing.westcomm.com/hubfs/WC_Website_Images_Oschner.svg)

![WC_Website_Images_Cummins_2](https://marketing.westcomm.com/hs-fs/hubfs/WC_Website_Images_Cummins_2.png?width=271&height=182&name=WC_Website_Images_Cummins_2.png)

## The Advantages of Benefit Communications

Creating strategic benefit communications makes good business sense and has the potential to positively impact recruitment, retention and employee engagement.

Cost Savings

Healthier employees = lower health plan expenses! Your communications should focus on awareness and education.

**Culture & Talent**

Well-understood benefits influence employees' decisions to remain with an organization because they feel valued.

**Increased Utilization**

Make sure employees understand how to use their benefits to optimize their overall well-being.

---

## Why Benefit Communications Matter

33%

of U.S. adults report not fully understanding their health benefits.1

50%

say understanding their benefits would make them more loyal to their employer.2

16%

are more likely to be engaged at work if they are confident in their knowledge of benefits.3

*1* *2021 Voya Financial Survey.   **2* *MetLife’s 22nd Annual U.S. Employee Benefits Trends Study 2024.   * *3**Gallup's State of the Global Workplace: 2023 Report*

![Purdue – Benefit Communciations](https://marketing.westcomm.com/hs-fs/hubfs/Purdue%20%E2%80%93%20Benefit%20Communciations.jpg?width=2000&height=1494&name=Purdue%20%E2%80%93%20Benefit%20Communciations.jpg "Purdue – Benefit Communciations")

Don't just take our word for it!

# Benefit Communications

[View Our Work](https://westcomm.com/portfolio-category/employee-communications/)

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