You have great benefits. Make sure employees know it! 

Creating an annual communications plan ensures that employees not only understand their benefits but also recognize their value.

Research shows that a third of U.S. adults do not fully understand their health benefits, and 66% of employees desire more information about their benefits throughout the year (Voya Financial). 

An effective communications plan can turn this around by enhancing employee engagement, demonstrating care, boosting morale and ultimately contributing to a healthier, more productive workforce.

In our workshop, we'll walk through:

  • Why you should create an annual calendar

  • How to build your communications plan by identifying your goals, messaging, audience and channels

  • Ways to personalize and segment your communications

Free Resource
Westcomm_Worksheet_Template

Annual Communications
Plan Templates

Take your communications to the next level
with our easy to use templates! 

The Case for Improved
Benefit Communications

Consider: Organizations spend millions of dollars on providing benefits, but many employees don’t understand or realize the value of what they are being provided.

The Bottom Line? Employees are missing out on opportunities to save money, improve health and find more convenience; employers are seeing their investment in benefit programs go to waste.

The Solution: A communications partner who can help you make a real difference.

Our Clients Include:

The Advantages of Benefit Communications

Creating strategic benefit communications makes good business sense and has the potential to positively impact recruitment, retention and employee engagement.

Cost Savings

Healthier employees = lower health plan expenses! Your communications should focus on awareness and education.

Culture & Talent

Well-understood benefits influence employees' decisions to remain with an organization because they feel valued.

Increased Utilization

Make sure employees understand how to use their benefits to optimize their overall well-being.

Why Benefit Communications Matter

33%

of U.S. adults report not fully understanding their health benefits.1

50%

say understanding their benefits would make them more loyal to their employer.2

16%

are more likely to be engaged at work if they are confident in their knowledge of benefits.3

1 2021 Voya Financial Survey.   2 MetLife’s 22nd Annual U.S. Employee Benefits Trends Study 2024.    3Gallup's State of the Global Workplace: 2023 Report

Purdue – Benefit Communciations

Don't just take our word for it!

Benefit Communications